Hear two exciting presentations during this session!
- Enabling Farmer Choice to Advance Precision Management of Pesticides to Scale Outcomes for Pollinators - Targeted use of inputs is prevalent in farming. Farmer access and choice for precision management of inputs is key. Selective use of high impact pesticides like neonics should be no different, but today neonics are routinely applied as coatings to most commodity crop seeds. This session will discuss the need for supporting farmer choice about the need for agronomic justification of use.
- Ugly to Beautiful: Changing the Visual Acceptability of Cover Crops - Cover crops and no till can make a field look "messy" which can discourage farmers to use these practices. National Wildlife Federation and the Minnesota Soil Health Coalition completed a 16 month communications campaign to better understand this social barrier and test messaging to try and shift the visual acceptability of conservation practices from "ugly" to "beautiful". We will discuss our messaging campaign and the results that will better inform outreach messaging across the country.
